Firma · Unternehmen 1996

Sega-internes Arcade-Studio (AM Research & Development No. 3), geführt von Hisao Oguchi, ab spätestens 1993 als eigene Abteilung etabliert. Bekannt für arcade-getriebene Rennspiele: 1995 das gefeierte 'Sega Rally Championship' (Model 2). 1996 weiterhin im Arcade-Renn-Segment aktiv. (Der oft AM3 zugeschriebene Titel 'Scud Race'/'Sega Super GT' von 1996 stammt tatsaechlich von AM2.)
Sega AM Research & Development No. 3, known as Hitmaker Co., Ltd. from 2000 to 2004, was a division of Sega, a Japanese video game company. Established by 1993, AM3 was managed by Hisao Oguchi and developed a number of arcade games for Sega. Series introduced by AM3 include Virtual On, Sega Rally, Crazy Taxi, and Virtua Tennis. AM3's main focus was on arcade games until the release of the Dreamcast. Additionally, developers Tetsuya Mizuguchi and Kenji Sasaki developed Sega Rally Championship with AM3 before departing to form AM Annex, which later split into Sega AM9 and Sega AM5.